Adapt your thinking and grow your business to profitability!

We endeavour to understand entrepreneurs, identify and develop areas of potential growth and provide actionable, real-world insights.

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“It is often the entrepreneur who fails, not the business”

Dr Hajo Morallane, PhD MBA

Most businesses and startups don’t work and most entrepreneurs know that too. There is enough education for them to be wise enough to know that. Research conducted on 3200 established entrepreneurs in South Africa revealed that there is a relationship between personality traits and cognitive adaptability of established entrepreneurs.

At Entrepreter.com, we work with entrepreneurs to make them aware of the relationship between their personality traits (what makes them unique) and decision making in challenging and unpredictable environments such as those created by COVID 19. Who would have ever predicted such an unprecedented global pandemic and its impact on entrepreneurship? Even so, entrepreneurs are supposed to be able to adapt to such challenging environments.


What We Offer

The following range of tools come together to make up our core service offering.

Readiness Assessment New

Complete a questionnaire to assess your personality traits and your cognitive adaptability. A report is then generated that draws comparisons between your results and a benchmark data sample of established entrepreneurs.

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Coaching and Training Coming Soon

We provide digital training resources that were specifically designed to improve cognitive adaptability for all uncertain environments and is tailored to key problem areas as defined by your personal report.

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Business Simulator Coming Soon

The simulator provides a virtual business with simulated sales figures and random events that allow your decision making skills to be tested with the benefit of experiencing the consequences of each decision in a risk free environment.

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Analytics and Insights Coming Soon

We turn all of this raw data into actionable information. Our tool will help to highlight high probability business risks that may result as a product of an entrepreneur's personality profile and preventive measures to counteract these risks.

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Who Is It For?

Our versatile range of products are suited to a large audience.

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Entrepreneurs

Empower yourself, develop an entrepreneurship mindset and grow your business to profitability. Assess your readiness to entrepreneurship – i.e. your personality traits and cognitive adaptability (the ability to adapt to challenging corporate environments). Monitor and assess over time for continuous improvement.

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Corporates

Develop intrapreneurs within your organization and seize untapped business opportunities by incorporating cognitive adaptability (the ability to adapt to challenging corporate environments) in your career and human capital training and development programs. Assess your employees’ readiness to entrepreneurship. Support and empower them for corporate and personal success. Monitor and assess over time for continuous improvement.

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Educational Institutions

Incorporate cognitive adaptability (the ability to adapt to challenging corporate environments) in the design of curriculum and teaching methodologies which could promote entrepreneurs who are adaptable thinkers. Monitor and assess over time for improvement. Monitor and assess over time for continuous improvement.

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Enterprise Development

Enable SMME growth and development by incorporating cognitive adaptability (the ability to adapt to challenging corporate environments) in entrepreneurship support programs. Assess SMMEs’ readiness to entrepreneurship. Support and empower them to grow successful enterprises. Monitor and assess over time for continuous improvement.

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Investors

Incorporate cognitive adaptability (the ability to adapt to challenging corporate environments) in your investment decision making. Assess them for readiness to entrepreneurship. Support and empower them for investment and entrepreneurship success. Monitor and assess over time for continuous improvement.